Cloud Bigtable is a fully managed wide-column NoSQL database that scales to petabyte-scale. Bigtable supports the open source HBase API standard to easily integrate with the Apache ecosystem, including HBase, Beam, Hadoop, and Spark. It also integrates with the Google Cloud ecosystem, including Memorystore, BigQuery, Dataproc, Dataflow, and more.

Bigtable is a wide-column NoSQL database that supports heavy reads and writes with extremely low latency. This makes it a perfect choice for events, time series data from IoT devices, click stream data, ad events, fraud detection, recommendations, and other personalization-related use cases.